Where do you Meet the Moment?
CLIF Bar wants to know. So get out, way
out, where Moments happen. Then share
your photos, stories, and spread the stoke. The best part — you’ll
be doing something more...
Meet The
Moment: AMWSC
For every Moment you upload, CLIF Bar will donate $5 to your selected
environmental non-profit partner. And every time a Moment is shared through
your social networks another $1 is donated to the selected non-profit.
If you choose Winter Wildlands Alliance, a national organization working to protect winter ecosystems and ensure quality opportunities for backcountry and Nordic skiing, you will be supporting the Winter Wilderness Stewardship Project. This project aims to educate and engage volunteers in the stewardship of Wyoming's Jedediah Smith Wilderness and is a national model for better winter management of wilderness areas.
CLIF Bar was foundedby Gary Erickson, a passionate surfer, backcountry skier, and cyclist. His book Raising the Bar: Integrity and Passion In Life and Business is an inspiring story about following your passion, having the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth.
Under Gary’s leadership, CLIF Bar has identified Five
Aspirations: Sustaining their Business, Brands, People, Community
and the Planet. To sustain the planet CLIF Bar
uses organic ingredients and financially supports many conservation
initiatives. CLIF Bar is a member of 1% Percent for the Planet
and The Conservation Alliance.
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